IBA Aamal Mubtakara Advertisng, which means initiative business in English, is team of broadcast and media marketing experts founded in 2012.
An innovative leader today Today,Aamal Mubtakara is probably the only advertising agency in Dubai to accept credit card payments as a payment option other than cash and cheques. We are also the first advertising agency in Dubai to introduce outsourcing jobs in the Philippines tailor-made optional to clients with a tight budget. We are pioneer agency to recently use the 360° camera. Get in touch to know more about 360° video production.

Combining the best of both worlds-Middle East meet West
We are a lean but highly efficient, qualified and talented team which makes us affordable and approachable to clients. Aamal Mubtakara consists of highly skilled creative staff. The team is comprised of both experienced creative writers and designers from the western countries (America,Australia,Canada and the UK) and Middle East and North Africa (MENA) to come up with the best creative materials for all types of companies be it an Arabic or British company. Click here to meet the team now.


To be able to provide clients all their traditional and non-traditional marketing media needs and to be an innovator in the market.


To become the most trusted one-stop client resource for all marketing needs not only in the UAE but all of GCC by the end of 2020.

Our Services



Mustafa Hassan

Founder & CEO

Mustafa is a business development expert in Dubai and has worked with broadcast TV and radio stations in the UAE before founding the agency – IBA Aamal Mubtakara Advertising. And founded IBA Advertising UK Ltd in Manchester, United Kingdom. In Dubai he is known as Mr Speedy SEO for spearheading quick SEO campaigns for the UAE Healthcare industry.


Rania Khorbatly

Executive Director

Rania earned her Bachelor of Science in Business Marketing from the Lebanese American University (LAU). She was instrumental in the founding of the Dubai agency as well as establishing the branch in the UK. She started as Corporate Services Manager and was promoted to Director. Rania is one of the company’s main backbone and foundation of the agency.



Corporate Services & Creative Manager

Czarina, a copywriter by profession joined IBA in 2014 as a social media specialist. Since then she has been promoted multiple times. She is now in charge of the Creative department and quality assurance of the agency operations and excellent customer experience. She was involved in setting up of the UK branch and was promoted to Corporate Services Manager apart of heading the creative department of both Dubai and UK offices.

Siraj Kareem


PRO & Recovery Specialist

Siraj literally grew up in IBA joining the company at age 20 while still working on his degree in Accounting. He began with logistics and is now handling the accounting and administrative side of the company. If you want something done, Siraj is guaranteed to get it done – right and fast. Siraj loves cars and plays cricket and goes to the corniche with friends on weekends.



Senior Consultant

Mamta before joining the agency was an interior design teacher. She is an expert in Photoshop but she also loves sales. Mamta is hard worker and loves to go for long drives and cooking in the weekends.



Office Administrator

Sarwat is a part of IBA since 2017. Before that, she worked as team lead customer care in Pakistan for 9 years. She has master degree in international relations. Lets get it started! Is her motto. To describe her nature we could say she is passionate, helpful and a excellent problem solver.



Creative Visuals Head

With more than 10 years of experience in the graphic design industry, Norlito handles his job with perfection and creativity.



SEO and Web Designer

Jay Plaza is from the Philippines, although his name doesn’t sound Filipino. He is from the southern part of the Philippines in Mindanao. Has a passion for basketball, the Filipinos’ favorite past time, WordPress and his man bun..



office Coordinator & Data Entry Specialist

Madelyn is the shy type of the team though she’s been with IBA for almost 7 years. She’s very keen to details and is an organized freak. And mind you this Filipino lady is fluent in Lebanese Arabic. Shoo asmu?


Testimonials and Portfolio